Mia Fringe is a bold new concept store, combining the best of fashion, beauty, & dining into an altogether new boutique experience. We were tasked with helping Mia Fringe visualize this holistic approach to beauty by developing an identity package that reinforced the business model itself— shapes and colors work in harmony to identify the store's core functions, with inspiration drawn from the architectural stylings and soft sky-scapes of Tulum, where many of the brand's textiles and materials are sourced. Mia Fringe is beauty in all forms.
DESIGNER: SEAN TRAVIS
PHOTOGRAPHY: PIERRE YORK
MIA FRINGE ESSENTIALS
We extended the new visual system to Mia Fringe's cosmetics line. Expanding on our shape language and color schemes, Mia Fringe Essentials transformed into a playful array of skin creams, scents, and home goods.