Drift Lifestyle

A Sensory Experience

DRIFT is a lifestyle brand established in 2018 and rooted in the ever-changing culture of now. From nightclubs, to music events, to urban streetwear, DRIFT forges experiences that disrupt the status quo and bear the torch for a bold new generation.

ART DIRECTORS: ALEXEY KOGAN, BRYCE TRAVIS
VIDEOGRAPHER/PHOTOGRAPHER: PIERRE YORK / DESIGNER: SEAN TRAVIS

COME SWERVE WITH US

DRIFT is an urban lifestyle brand committed to crafting unique experiences. Our goal was to blend touch points across entertainment, retail, & music, to create an ecosystem that elevated the experience above all else. Alongside our client's marketing team, we developed a visual identity that offered a clear through-line for the brand and a vibrant new look for a forward-thinking company.

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